Independent planners and small agencies operate with a fundamentally different business model than their larger counterparts. Without massive overhead costs or corporate quotas to meet, they can focus entirely on what matters most: delivering exceptional experiences for their clients (while saving money too!).
Wellness doesn't require hiring celebrity yoga instructors or serving $30+ per-plate superfood salads. Some of the most impactful wellness touches cost virtually nothing: guided breathing before sessions, strategically placed hydration stations, or simply offering a quiet room for introverts to recharge.
There's something absolutely magical about stepping into Florence that never gets old, no matter how many times I walk these Renaissance streets. Whether your group is looking for a retreat, the next milestone location for your incentive travel program, or just to celebrate any of life's monumental occasions, Florence and Tuscany need to be on your must-have travel list.
Skift Meetings' webinar "The Wellness Intersection" – a conversation that perfectly marries my two greatest passions: events and wellness. I was thrilled to dive deep into what wellness integration actually looks like when you're designing meaningful experiences for meeting and event attendees.